Brand Marketing Specialist

I. Job Description

1.Brand Strategy Planning and Execution

• Conduct competitor and customer analysis in the Vietnamese construction market
• Develop brand positioning and localized brand messages
• Plan and conduct customer interviews and market research
• Prepare monthly market reports in Vietnamese and English

2.Public Relations and Industry Networking

• Write and submit articles to construction industry media
• Build relationships with associations
• Network with architects and engineers
• Draft and distribute press releases

3.Content Creation and Management

• Create product documents and catalogs (with Vietnamese localization)
• Manage and update the official website and social media (Facebook, Zalo)
• Conduct project interviews, write case stories, and take photos
• Post on social media 2–3 times per week

4.Digital Marketing

• Run Google/Facebook ad campaigns in Vietnamese
• Optimize SEO and website content
• Handle inquiries and manage lead database
• Analyze web traffic and propose improvements

5.Event and Trade Show Management

• Prepare and manage company participation in trade shows and technical seminars
• Organize events in Hanoi and Ho Chi Minh City
• Coordinate meetings with construction firms and design offices
• Attend industry events to gather market intelligence

II. Requirements

• Bachelor’s degree (Marketing, Architecture, Engineering preferred)
• 3+ years of marketing experience
• Native Vietnamese speaker
• Intermediate English (email, reporting, conversation)
• Experience managing social media and using tools like Canva
• Proficient in Excel and PowerPoint
• Self-driven, independent thinker who takes initiative without waiting for instructions

III. Preferred

• Experience in the construction industry
• Experience in organizing events and exhibitions

IV. Interview Process

• Round: Interview with General Director

V. Company Information

• Contact: HR/Admin
  • Telephone: 024.6259.4006
  • Send to CV: tcv_admin@tozen.com
• Address: 9th Floor, VIT Tower, No. 519 Kim Ma Street, Giang vo Ward, Hanoi.